In honor of #FirefighterAppreciationMonth, we're kicking off our Local Hero Series. Each week, we'll be highlighting a firefighter who moves and inspires us. We were born out of the 2017 Thomas Fires, and saved by the brave first responders in Ojai, CA. We experienced firsthand the depth of their courage and selflessness, and in gratitude, we donate 1% of all sales to supporting and celebrating these individuals through our Embers Foundation.

Meet Roy Rodriguez, a retired firefighter who tirelessly fought the canyon flames during the devastating 1993 Glen Allen fires. Every time you enjoy a can of Flying Embers you’re helping to support firefighters and first responders like Roy.